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Japan Pharma and Bio Market and Global BD Success Cases 

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The US Food and Drug Administration (FDA) regulates products marketed for physiological benefits under the Federal Food, Drug, and Cosmetic Act. These products are categorized based on their composition and intended use, rather than a distinct “functional food” category. Any novel component must meet one of two foundational premarket safety frameworks before entering interstate commerce.

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Ph.D. and MPH, Biologist/Regulatory Toxicologist from US FDA from 1998 to 2026 

[Brief Introduction of Seminar]

The US Food and Drug Administration (FDA) regulates products marketed for physiological benefits under the Federal Food, Drug, and Cosmetic Act. These products are categorized based on their composition and intended use, rather than a distinct “functional food” category. Any novel component must meet one of two foundational premarket safety frameworks before entering interstate commerce.

[Brief Introduction of Speaker]

MS and Ph.D., Biologist/Regulatory Toxicologist from US FDA from 2002 to 2026 

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This session explores how AI and evolving search behaviors are transforming consumer decision-making in the health supplement market.

It introduces emerging trends in health management and wellness from a platform perspective, focusing on search behavior, trust formation, and changing consumer expectations. 

[Brief Introduction of Speaker]

Business Development Manager, Grocery & Leisure Division, NAVER Shopping.

Leading business development and category strategy for health supplements and grocery, with a focus on consumer behavior and platform growth. 

The Healthy Food category on Coupang is the largest single e-commerce channel of its kind, encompassing Rocket Delivery, Marketplace (Seller Delivery), and Rocket Global (Rocket Jikgu). We will share the response procedures and processes Coupang utilizes to protect brand "trust" (authenticity guarantee) from the perspectives of both diverse sellers and customers. Furthermore, we will present our future direction on how to strengthen partnerships and drive the growth of Healthy Food brands by leveraging the competitive edge of Rocket Delivery in collaboration with our numerous business partners.​

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1. Category Trends in Korean Convenience Stores (CVS)

4. Future Directions of the CVS Health Functional Food Market 

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Based on my value-chain experience in the pharmaceutical, bio, and raw material sectors of the health functional food industry, I am currently leading growth as the New Brand Team Leader for the Healthy Food category at Coupang. 

- Overall Growth of Health Foods on Kurly

- Overall Kurly Trends 

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- Current: Team Leader, Healthy Pleasure Team at Kurly

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An overview of the key trends shaping the global retail market in 2026, featuring wellness business case studies and the strategic implications for retailers as they pursue new growth opportunities.​

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Senior Reporter and Editor-in-Chief of the retail industry magazine 'Retail Magazine' for 18 years; currently Editor-in-Chief of 'Retail Talk', the retail industry content service of the Korea Chamber of Commerce and Industry (KCCI). 

[Brief Introduction of Seminar]

The Japanese Foods with Function Claims (FFC) system, introduced in 2015, has entered a new phase following major regulatory revisions in 2024–2026 — including mandatory health-hazard reporting, mandatory GMP compliance, extended review periods for new ingredients, and mandatory annual self-inspection. This session reviews these latest regulatory developments and examines the fundamental institutional differences between Korea's government-approved individual-recognition system and Japan's company-responsibility notification system — a distinction Korean health functional food companies must understand before entering the Japanese market. Building on this foundation, the session addresses the practical steps required for successful entry, including defining the functional ingredient, establishing a publication and systematic review (SR) strategy, and designing the notifier structure. It further walks through the full FFC notification process step by step — from product selection and ingredient confirmation through evidence-building, publication, notification, and sales, to post-market management such as health-hazard response, self-inspection, and change management — while highlighting common points Korean companies tend to overlook during market entry, in order to offer more practical preparation strategies.

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[Brief Introduction of Speaker]​ 

Dr. Ohnuki graduated from the Faculty of Agriculture, Kyoto University (1994–1998), and completed his graduate studies at the Graduate School of Agriculture, Kyoto University (1998–2002). He worked as a researcher at the Otsuka Pharmaceutical Nutraceuticals Research Institute (2002–2004), followed by a position as Specially Appointed Assistant Professor at the Graduate School of Medicine, Kyoto University (2004–2005). He later served as Professor at the Institute of User Science, Kyushu University (2005–2009) and Professor at the Faculty of Plant Nutrition, Kyushu Nutrition Welfare University (2009–2013). He then held positions as Associate Professor (2013–2019) and Professor (until March 2024) at Kindai University, where he currently serves as a part-time professor (since April 2024). He also served as a Visiting Professor at Kyushu University (2021–2023). He has authored or co-authored more than 200 academic papers and published several books on Foods with Function Claims (FFC). With hands-on experience in more than 50 FFC notification and research projects, he is a recognized practitioner in the field, and continues to serve as an advisor and consultant for numerous companies. He has also appeared on television and delivered numerous invited lectures.